The picture showcases a meme with a Hunger Games reference. Memes are a popular way of sharing popular cultural influences through a common medium and expression. The fact that there are an innumerable amount of Hunger Games memes showcases that the Hunger Games fandom is not only prevalent but also assumed as universally recognised and acknowledged by everyone.
Actually if you read the books you'd know that they're all too heavy to climb the tree's delicate branches while Katniss is very light and can scale it as easily as a squirrel. So no, not a fail, just too heavyweight.