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I Love Ugly 2013 July Collection

The collection features the 'White Lady' capsule series, an all over printed lady pattern, and the Baseball Frankie series, a shirt that was originally prototyped in 2011 and resurrected for this collection.


I Love Ugly Watch Release

Adding to its popular timepiece collection, New Zealand-based brand I Love Ugly presents new, on-trend colorways for Spring/Summer These minimalistic analogue watches feature a three-hand moveme...


I Love Ugly 2015 March Capsule Collection

With the warm season now in full swing, New Zealand's I Love Ugly continues to expand its horizons with a slew of new releases for Spring/Summer Signifying a slight change of direction, the labe...

Artwork by Martina Merlini. See the exclusive I Love Ugly x Martina Merlini coaches jacket here. - I Love Ugly