Although IKEA is one of the world's most well-known retailers, its online presence doesn't reflect the same success. Too many users find that the brand's online presence is cluttered, difficult to navigate, and doesn't reflect a more modern lifestyle. In this article, Toptal Lead Design Blog Editor Michael Abehsera leads a redesign of IKEA's online presence, exploring how the user experience can be overhauled to fix some of its most pressing issues.
Ikea's New App Transports Furniture Right Into Your Living Room
Ikea Augmented Reality App Lets People Try Furniture in Their Homes Virtually - On selected pages of the 2014 Ikea catalogue, users are directed to the app. By then placing the magazine in the position of where the item would sit in the home, a virtual version of the item is displayed on the smartphone or tablets camera. Talk about a whole new kind of try before you buy!