This model is built on the idea that innovation is about changing paradigms. The model situates innovation between two conventions. Innovations transform old into new. It is a process—a process in which insight inspires change and creates value.
The Product Development Journey: Our Infographic loosely follows the Stage-Gate model, which was created by Product Innovation experts Robert Cooper and Scott Edgett in the US. However, our approach adopts a more direct approach when it comes to quantifying commercial market interest for our clients - See more at: http://visual.ly