Nike - In an interactive billboard (by BBDO) publicizing a charity 10k run in Argentina, the athletics powerhouse invites passers-by to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF.
The target market that is being aimed at is everyone. This advertisement is particularly unique because it is extremely eye catching. There are words that are bold and can bring a ton of attention to the board as the question being asked is interesting. Also, the key component that allows this advertisement to be successful is the fact that you can interact with the board, and answer the question that it is asking. This ad would be memorable and would be shared with friends, or relatives.