Court carriage, Aoi Festival, Kyoto, Japan. The Aoi Matsuri (葵祭), or "Hollyhock Festival," is one of the three main annual festivals held in Kyoto, Japan, the other two being the Festival of the Ages (Jidai Matsuri) and the Gion Festival. It is a festival of the two Kamo shrines in the north of the city, Shimogamo Shrine and Kamigamo Shrine. The festival may also be referred to as the Kamo Festival. It is held on 15 May of each year.