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Poster: "The Birth of the Blues" for Levi Strauss, ca. 1975–80. Gift of Various Donors. 1981-29-253.

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May 20, 1874. Levi Strauss first markets his blue jeans with copper rivets, priced at $13.50 a dozen.

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The Goldrush and Levi's: Levi Strauss supplied miners with sturdy denim pants during the Gold Rush. These pants came to be known as Levi's , denim or blue jeans.

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Levi Strauss, the inventor of riveted pants, never called them jeans; he preferred ''waisthigh overalls.'' These women railroad workers are in his full-length, or overall, overalls.

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from superfuture

Levi's Vintage Clothing

Risultato della ricerca immagini di Google per http://denimhunters.com/wp-content/uploads/2011/12/levi-history-01.jpg

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On May 20 1873, San Francisco businessman Levi Strauss and Reno, Nevada, tailor Jacob Davis are given a patent to create work pants reinforced with metal rivets, marking the birth of one of the world's most famous garments: blue jeans.

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