OLYMPICS (Worst): The official logo for the London 2012 games has been widely ridiculed since it came out, but Lisa Simpson jokes not withstanding ... it remains a monumentally terrible logo for something as significant and global as the Olympic games. Not to mention ... where's the flame?!
London 2012 Olympic Logo by Wolff Olins, "The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand."