Type-driven logo for a Russian makeup artist. The letters "A" and "K" are artistically "cut off" to create a stylish and sophisticated lettermark. The brand identity is further supported by the use of the artists' portfolio photo pieces.
- Watercolour design creates a soft and feminine aesthetic. - Logo was kept simple with just the cursive initials of Lauren Kelly's name and they stretch out either into the distance or into the circle which forms the shape of the logo.