Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson
Mark Ritson: The idea that marketers need to be creative is a load of baloney, we’re useless at it | Marketing Week
Mark Ritson: Those who bash segmentation and targeting are talking nonsense
No digital marketing, please; just marketing, says @markritson | Ana Canhoto
Mark Ritson: Eight marketing concepts - some heavenly, some hellish (Marketing Week Live 2016)
Mark Ritson: YouTube will never be a match for the telly
Mark Ritson: Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?
Mark Ritson: McDonalds zero-margin Omnicom deal sets welcome precedents for agency contracts http://ift.tt/2cLbD9M http://ift.tt/2cCpGkE
Following a rebrand in Scotland, a new brand and repositioning in England, and a revitalisation in Ireland, can RBS successfully transition from a branded house to a house of brands?