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Mark ritson

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

Mark Ritson: The idea that marketers need to be creative is a load of baloney, we’re useless at it | Marketing Week

Mark Ritson: Those who bash segmentation and targeting are talking nonsense

Mark Ritson: Eight marketing concepts - some heavenly, some hellish (Marketing Week Live 2016)

Mark Ritson: Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?

Mark Ritson: McDonalds zero-margin Omnicom deal sets welcome precedents for agency contracts http://ift.tt/2cLbD9M http://ift.tt/2cCpGkE

Following a rebrand in Scotland, a new brand and repositioning in England, and a revitalisation in Ireland, can RBS successfully transition from a branded house to a house of brands?