Basic market research methods enable a company to track future customers. Surveys, focus groups, personal interview, observations and field trails disclose customers’ behavior and their shopping patterns. These provide space and modification to your launched product and service.
This shows another method in Brands using Social media. I've highlighted how they have used a platform to advertise their brand but not how they may use it for research. It shows how brand use Social media as research to better know how to connect with an audience.
When are the best times to post to social media? Based on research from several different online aggregators, I collected the typical information and created an infographic for you to understand and visually picture what social media platforms are the busiest during what days and hours of the week. Pin this for later!
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Marketing research methods was mentioned a lot in this chapter based on sales forecast and using the right technology to measure POS data to stay up-to-date with consumers puchasing behavior. It also mentions different sources for data such as data from the government and surveys.