Creation of a real content marketing strategy, Native advertising, Influencer marketing, Purpose-driven marketing, Video and visual, Snapchat, Facebook, Teams and workflow, Content strategy (pipes and process), Mobile, Content technology, Writing, Integration with sales, ROI and measurement, Email and marketing automation, Content distribution and promotion, Executive buy-in, Global integration, Construction of a media organization
Keeping up with the trends in the content marketing world is a full-time gig, but marketers can weather the storm by looking ahead. Create a strategy to cater to the coming 2016 year, and you’ll be set right out of the gate. So what’s on the content strategy horizon? ZenContent came up with a few predictions.