Covering the outside of a four-story building like tattered shingles, 10,000 colorful garments hang – and they represent just five minutes’ worth of discarded clothing in the United Kingdom. The ‘Shwopping’ campaign by UK retailer Marks & Spencer

Covering the outside of a four-story building like tattered shingles, 10,000 colorful garments hang – and they represent just five minutes’ worth of discarded clothing in the United Kingdom. The ‘Shwopping’ campaign by UK retailer Marks & Spencer

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Marks & Spencer Spring Collection, high fashion, symmetrical modeling pose. white on white, studio photography

Marks & Spencer Spring Collection, high fashion, symmetrical modeling pose. white on white, studio photography

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Green rayon crepe Utility Wear dress from Marks & Spencer, 1940s, Britain. Clothes rationing started in June 1941 and M worked hard to provide clothing that conformed with the CC41 regulations, but that was also well designed and attractive. © M Company Archive

Green rayon crepe Utility Wear dress from Marks & Spencer, 1940s, Britain. Clothes rationing started in June 1941 and M worked hard to provide clothing that conformed with the CC41 regulations, but that was also well designed and attractive. © M Company Archive

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Szary płaszcz z kolekcji Alexy Chung dla Marks and Spencer oraz hybrydowy zegarek Fossil Q Tailor http://sodafirm.com/

Szary płaszcz z kolekcji Alexy Chung dla Marks and Spencer oraz hybrydowy zegarek Fossil Q Tailor http://sodafirm.com/

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STYLE FIESTA: May 2015 / Masoom Minawala / SF / Style Fiesta / Fashion Blogger / Indian Fashion Blogger / Printed Pants / Head Chain / JOTD / OOTD / Fashion Photography / Style / Outfit Ideas / Outfit Inspiration / Clutch / Ethnic / Tumblr / Sunnies / Sunglasses

STYLE FIESTA: May 2015 / Masoom Minawala / SF / Style Fiesta / Fashion Blogger / Indian Fashion Blogger / Printed Pants / Head Chain / JOTD / OOTD / Fashion Photography / Style / Outfit Ideas / Outfit Inspiration / Clutch / Ethnic / Tumblr / Sunnies / Sunglasses

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