MMCA (National Museum of Modern and Contemporary Art, Korea) - 2013 | By Infinite, Seoul http://www.infinite.co.kr A wide colour spectrum in combination with a versatile image language allows it to emotionally appeal to the target group. In visual aspects, the logo amplifies the sense of space and three-dimensionality through irregular shapes and expresses the future of the MMCA as a multi-cultural place. The museum identity aims to enable communication locally as well as globally.
Established in 1973 in Amsterdam, the Van Gogh Museum holds over 200 paintings as well as drawings and letters of Vincent van Gogh. More than 1.5 million people visit every year, making it the most visited museum in the Netherlands and, according to research by The Art Newspaper, it is the 23rd most visited museum in the world. Earlier this month the museum introduced a new identity designed by Amsterdam-based Koeweiden Postma.
Museo de Brooklyn. De este sistema de identidad en particular me parece muy interesante destacar las diferentes variaciones morfológicas que se logran generar a partir del diseño de la marca. Además, me parece muy acertada la propuesta desde la paleta cromática elegida para el desarrollo del sistema completo.
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