Just do it: Nike's new Better for It ad campaign explores the things women are really thinking while they work out

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Hermine on walk | Fashion Illustrations + Fashion Collagen hat diesen Pin entdeckt. Entdecke (und sammle) deine eigenen Pins bei Pinterest.

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Technique: focus on product's abilities. "Nike shoes are good for the lungs."

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Not every ad has to have really difficult-to-make art direction! Nike shows two different focuses here by literally showing two different shots.

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