The 6 Tools Every PR Girl Needs – womeninpr Here's an incredible resource with links to helpful tools and sites for public relations and managing your life (from creating infographics, monitoring your social media, and distributing your message to the media.
There is often a slight rise in apprehension when we advice our clients that they're marketing is required to shift into the realm of brand management's human-centric experiences instead of sale-centric publishing... This demonstrates the power of earned vs paid (organic vs paid)! Earned = trust, love, advocacy... Paid is simply cold and lifeless. Press Releases (PR) Metrics That Matter - #infographic