Pentagram’s Paula Scher puts a new slant on her iconic identity for the Public Theater in the campaign for the institution’s 2014-2015 season, launching this month. Designed with Kirstin Huber, Senior Graphic Designer at the Public, promotions for the upcoming slate of productions use skewed typography for a dynamic take on the theater’s signature look. The campaign marks the 20th anniversary of Scher’s continuing collaboration with the Public.
Paula Scher on Combinatorial Creativity: We can pick our teachers and we can pick our friends and we can pick the books we read and the music we listen to and the movies we see, etcetera. You are a mashup of what you let into your life.
Year: Unknown Subject: The iconic skull from Hamlet. Designer: Paula Scher It was at this moment that I realized that Scher specializes in making posters for theater groups to advertise their productions. What a better way to advertise Hamlet than to use the skull used for the line "To be, or not to be? That is the question." The skull, and the line, both click in peoples' minds.
Another poster for the Public Theater by Scher. She used 3 print colors. The yellow makes everything stand out and the cyan shows the girl very nicely. The type looks like the girl is yelling this out of her mouth. The title of the play is the boldest type so your eye goes to it immediately, the rest of the type lists the starts and the directors and more information. It's very simple and aesthetically pleasing to the eye.