St. Elmo Lewis’ idea is often referred to as the AIDA-model - an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below: AWARENESS – the customer is aware of the existence of a product or service INTEREST – actively expressing an interest in a product group DESIRE – aspiring to a particular brand or product ACTION – taking the next step towards purchasing the chosen product
The US affluent consumer is highly likely to own a smartphone or tablet, and increasingly turning to these devices to research and buy products. Despite high incomes, however, a deal is a deal, and many wealthy shoppers say discounts would make them convert on mobile
Pourquoi il faut mettre fin au mythe du bon message à la bonne personne au bon moment ?
Forrester (2007) - Two important points about Purchase Funnels: 1. The purchase funnel is more complicated than the the traditional funnel model describes. 2. There are some new factors to consider when using the funnel in a modern context (such as social media).
influencer decision making in eCommerce combining: 1) specific defined online persona behaviors 2) traditional marketing purchase funnel 3) customer journey 4) online purchase funnel Part of BITE Framework by Henrik von Scheel
Winning the Second Moment of Truth | Our traditional purchase funnel has splintered, often feeling more web-like than like a straight pathway where one touchpoint leads to the next. As marketers, this can make it a challenge for us to decide where to focus first....