You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Karen King has been writing children’s books since the mid-eighties. She’s written for many children's magazines too including Sindy, Barbie, Winnie the Pooh and Thomas the Tank Engine. Some of her short stories were featured on Playdays BBC and some of her poems on the BBC One Potato, Two Potato website. She writes for all ages and in all genres. Story books, picture books, plays, joke books, she’s written them all!