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When I first started out in real estate, I needed to figure out a way to get my face, my name and my brand in front of thousands of people. Everyone needed to know that I was the real estate expert. I started to understand the power of marketing through social media. One of the more powerful tools is proper use of Hashtags. Hashtags are what get you noticed to individuals outside of your main circle. They help you create a successful following on social media.