The black and white picture works well alongside the red logo as it makes a statement against the neutral background. The symbolism of red also links to the photograph of the famous fashion icon, Audrey Hepburn as the colour red symbolises passion and makes a statement, and relates to her as she was seen as one of the most beautiful woman and was iconic within her era.
Fraher architects Visual identity system for London based Fraher architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. The intersecting compartments create a simple graphic device for containing text, images and texture. A vibrant red accent colour supports the minimal yet functional aesthetic. Applications include: suite of stationery, website, internal documents and presentation materials.