Great book. For anyone in business, or who has ever bought something and later thought, "WHY did I do that?" :)) ha ha

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Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini http://www.amazon.com/dp/006124189X/ref=cm_sw_r_pi_dp_S8Usub1TFVBX4

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#BUSINESS #PODCAST Mixergy - Startup Stories with 1000+ entrepreneurs including founders of Wikipedia, Y Comb #1400 A Revolutionary Way to Influence and Persuade – with Robert Cialdini READ: https://podDVR.COM/?c=37b16df5-9826-ab19-1f0f-d06b7061dae5

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Robert Cialdini is the Regents’ Professor of Psychology and Marketing at Arizona State University

- Robert Cialdini’s book “Influence” laid out six basic principles of persuasion

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Six Influence Techniques by Cialdini: Reciprocity, Commitment & Consistency, Liking & Similarity, Authority, Social Proof & Consensus, Scarcity.

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