"The sharing economy is the latest example of the internet’s value to consumers. This emerging model is now big and disruptive enough for regulators and companies to have woken up to it. That is a sign of its immense potential. It is time to start caring about sharing."
A couple weeks ago, San Francisco-based taxi company DeSoto announced a rebranding effort to try to reclaim market share lost to ride-sharing service Uber. The company adopted the name of a mobile app, Flywheel, and repainted its vehicles in the hopes of helping passengers realize they can use a mobile [...]