PR Smith's SOSTAC marketing planning model stands for Situation analysis, Objectives, Strategy, Tactics, Action, Control. SOSTAC ® was voted the third most popular model in the CIM poll on marketing models
The table below shows the structure of the question checklist, and includes some examples of more detailed, follow-up questions. It's easy to develop a checklist to suit your own situation but don't just use the question checklist for problem solving. You could also use it for routine situation analysis or to consider how you might deal with opportunities.