I chose this pin because it shows that a business can be for the people. Some companies believe in having a business for the people instead of for the profit. Some also accomplish both. This shows how you can give back to the consumer.
Working at Levi's has shown me first-hand the importance of corporate social responsibility. It's important to be a leader not just in the product/service being offered, but also in the impact made on the community. I value companies that go above and beyond to make a difference and "do what's right."