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This is a rebrand concept. The point of this project is not to show an improvement of the current logo, but to show a concept in my style.

This is a rebrand concept. The point of this project is not to show an improvement of the current logo, but to show a concept in my style.

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Cada vez más a menudo, encontraremos grandes atletas que lucen logos personales. Pero ¿para qué sirven estos ejercicios de branding aplicados a deportistas? Lo cierto es que en la amplia mayoría de los casos se trata de estrategias que llevan a cabo marcas deportivas externas (principalmente Nike, Adidas y Reebok) para “brandear” a los deportistas que patrocinan y así poder aglutinar todos los productos asociados a ellos bajo marcas unificadas y reconocibles.

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Due to the controversy of the Washington Redskin's team name, many people are calling for the rename of the team to something less offensive. I wanted to take a stab at doing just that.

Due to the controversy of the Washington Redskin's team name, many people are calling for the rename of the team to something less offensive. I wanted to take a stab at doing just that.

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