Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".
Don't let the fancy name scare you, a "Strategic Plan" is just an outline of what you want to do with your company, when, how and with what people and stuff to help you get there. It can be pretty simple, and get more detailed as you starting creating an Action Plan. It is however, essential to have one in writing that your entire team can follow. mission-statement-vs-vision-statement