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Read more: Lan Tam “An Art Experience Tour 2012 Sponsor, obviously,” says this ad for LAN Airlines and TAM Airlines (part of South America’s largest airline group, LATAM Airlines) who is an official sponsor of the art event which was held in Punta del Este, Uruguay. Tags: GeoEye,Amen, Montevideo,Juan Pablo Steneri,Gustavo Etchandy,Lan Tam,Nacho Vallejo,Gabriel Lista

Inflight magazines are boring, and most people don’t really read them. TAM Airlines & FCB saw this as a wasted opportunity and decided to change consumer behavior and boost readership creating “The OwnBoard Magazine”. Thanks to the addition of Facebook Connect during the ticket purchase process, information such as friends, photos, likes, preferences, interests and social activity was automatically turned into customized for an inflight magazine that was tailored to every individual…

TAM Airlines (Brazil) McDonnell-Douglas MD-11/ER

from Creative Guerrilla Marketing

TAM Airlines Creates the Most Personalized Ownboard Magazine

TAM Airlines Creates the Most Personalized Ownboard Magazine -