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Infographic, from influence marketing firm Crowdtap, sheds some light on the current predominant thinking regarding how to reach influencers. According to a recent study conducted by the firm, people are influenced by those they actually know more than by
Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.