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Targeted Advertising

Brilliant! This series of photos by Jeanine Johnson should be used by marketing/advertising profs as the perfect example of the importance of getting the attention of your target market FIRST and keeping your message as simple as possible.

from WIRED

Google’s Clever Plan to Stop Aspiring ISIS Recruits

The company's tech incubator and think tank subsidiary Jigsaw is trying the ISIS-fighting technique Google knows best: targeted advertising.

Adwerx makes it easier than ever to target your ads - http://www.assessmyhome.com.au/adwerx-makes-it-easier-than-ever-to-target-your-ads/ Commercial estate agents looking to bolster their online presence can do so with targeted advertising via Adwerx, a new web-based platform that gets your property or brand before the right audience with just a few clicks. The platform allows real estate pros to have their ads appear on top... http://realtybiznews.com/wp-content/uploads/2

from CNNMoney

Math is racist: How data is driving inequality

From targeted advertising and insurance to education and policing, Cathy O'Neil's new book 'Weapons of Math Destruction' looks at how algorithms and big data are targeting the poor, reinforcing racism and amplifying inequality.

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Google, You Don't Know Me! Information Security and Targeted Advertising Infographic

Google, You Don't Know Me! Information Security and Targeted Advertising Infographic

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Who is your target? What do I keep saying about #socialmedia? Get on the platforms they are on! #socialmediamanager #marketing #advertising #socialmediamanagement #ilovemyjob #workhardplayhard #freelance #freedom #business #yycbusiness #sheboss #bosslady #bossbabe #businesswoman #tumblr #calgary #yyc #meme

Phoenix advertising agency FabCom zeroes in with targeted advertising and marketing

Hang out where your target is and speak their langauge (but not in the lame dad-trying-to-be-cool way). #socialmedia #socialmediamanager #copywriter #writer #marketing #advertising #socialmediamanagement #ilovemyjob #workhardplayhard #freelance #freedom #business #yycbusiness #sheboss #bosslady #bossbabe #businesswoman #calgary #yyc #socialmediatips #tumblr #coolkids

Target Branding 2015 - Allan Peters

Target Branding 2015 - Allan Peters

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