Dirty Girl Running apparel is a startup brand that makes apparel for women runners. They wanted to look: Powerful, unstoppable, edgy, feminine, confident, stylish, fresh. We did a logo design, mood board, tagline development, submarks, color palette, typography patterns & an official brand style guide PDF. Brand Board, Mood board, brush, script, handwritten, drawn, hand drawn, purple, watercolor, fashion, brand, design. Pink, hot pink, fitness, workout, athlete.