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Flapper Fashion – 49 Incredible Colorized Postcards of Cool Girls in Swimsuits during the 1920s

from The Pragmatic Costumer

Floozy Fun: The Fashion World of the Flapper

Madeleine Ginsburg, author of Paris Fashions: The Art Deco Style of the states that ???[b]y mid decade, in fashion terms the ideal new woman was a tomboy, a garconne, young, slim, athletic,short-haired and short-skirted, almost androgynous in appearance


In the 1920s, many Americans found the flapper incredibly threatening. Flappers represented a new moral order. Although they were the daughters of the middle class, they flouted middle-class values. They shrugged off their chaperones. Worse still, they danced suggestively and openly flirted with boys. Flappers prized style over substance, novelty over tradition, and pleasure over virtue.


The Rise and Fall of the Hem – 1920′s Dresses By 1925, skirt hems had risen by up to 16 inches, just above the knee.It is this hem length that defines the flapper dress, and not the tardy retro 1960′s mini version. Skirts and dresses were weighed heavily with beading. Evening frocks in the early 1920′s were quite short, and it is in this period that the ‘ flapper’ image took hold. By 1929 however the hems, along with the Wall Street stock exchange – virtually fell to just above the ankle…


African American flappers take in a college football game in Washington, D.C., in the 1920s. Addison Scurlock Collection, Archives Center, National Museum of American History, Smithsonian Institution.


Zelda Sayre Fitzgerald (1900-1948), born in Montgomery, Alabama, was an American novelist and the wife of writer F. Scott Fitzgerald. She was an icon of the 1920s—dubbed by her husband "the first American Flapper." After the success of his first novel, This Side of Paradise (1920), the Fitzgerald's became celebrities.


1920s Maybelline ad - I had no idea that the flappers had mascara!! Those that know me know I don't want to be caught dead without mascara - what a relief to know if I had been born during the flapper era, I could still have had my eye makeup!


The Opera House. North Dakota. 1920’s Note the open galoshes, it was a teenage fad. :) My home town! The building is still here, but is now apartments.