Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept meaning "a reason for being". Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one's ikigai brings satisfaction and meaning to life.
Nothing is so apt to challenge our self-awareness and alertness as being at war with oneself. One can hardly think of any other or more effective means of waking humanity out of the irresponsible and innocent half-sleep of the primitive mentality and bringing it to a state of conscious responsibility.-Carl Jung,"Psychological Typology" (1936). In CW 6: Psychological Types. P. 964(Natasha Poly)
Epiforma is a multi-disciplinary design studio based in Porto. We use design as a method to build engaging experiences and stories. Our work strives to give form to meaning and arouse curiosity and emotion.