Differentiation between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal.
This infographic offers an in-depth analysis into the mechanics of branding, why organizations should invest in it and how to go about building an effective brand that helps to reflect organizational values and objectives.
Outbound lead generation is a key component of any company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel. Learn about all of the tough questions to ask here
PR Newswire publishes an infographic answering.What is content PR? What does content PR look like?And, how does content PR work? You'll get some great examples of content PR tactics and learn much more.
I emphasize how important it is to really know your audience. Look at this infographic to help you understand your audience: 10 steps to building personas - understanding & appealing to your audience in a sophisticated way
What is keyword research? Keyword research is the process of researching and finding words and phrases people are searching for, that are related to your business, product or services. It’s a key step in planning any SEO campaign. This guide will help.