How to Train Employees to Handle Social Media. Some ideas for managing social media in-house. If you want your social media to work, take the time to understand how your employees may interact with it and how to provide the proper guidance and policies.
Irish International BBDO - Guinness 'Welcome Home' Poster ad that ran at Dublin Airport, welcoming those returning to Ireland for "The Gathering" - an Irish government-sponsored initiative which encourages the Irish diaspora to visit home.
E-Power Marketing analyzed the top Social Networking sites and scored each platform on its effectiveness for customer interaction, brand exposure, traffic, and SEO. Which channel is right for your brand? Interesting analysis in this infographic.
11 Social Media Predictions for 2015 It’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it. Here are 10 social media predictions for 2015 from 10 social media CEOs.
SM Measurement Framework discusses the share of voice, interaction rate and influence rate that is used on sites. It mostly dicusses and and how this framework is used for defining ROI on social media activations.