Discusses the power of story telling and how it can be utilized in the business world and everyday life.

Fishpond Australia, Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story by Peter Guber. Buy Books online: Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story, ISBN Peter Guber

Winning the Customer. Written by former CMO of the New England Patritots

Winning the Customer : Turn Consumers into Fans and Get Them to Spend More (Unabridged) (CD/Spoken Word)

Written by social media guru Brian Solis.

The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis

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