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A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current.
[Transparency] Fruit Yogurt Designed by Mika Kañive. The clear packaging shows off the fruit and yogurt inside, unlike conventional fruit yoghurt. It gives consumer an impression that the fruits are fresher with their straight forwardness.