If I were to DIY this, I would use a dremel to carve design, then fill with buddy or something you can peel away, once filled paint the furniture and let dry. Then peel the buddy away and the natural wood will show in the design.
Replace the upholstery of an old armchair with a gorgeous moss and ground cover bed. The plants grow happily both horizontally or vertically. Painting the chair frame is also a great idea. I love this idea, very awesome upcycled design!