The project is based on a text penned by the English artist, designer and writer William Morris in 1884. An advocate of traditional craft and campaigner for Socialist reform, Morris was a leading figure of the late 19th and early 20th-century Arts and Crafts movement. His text, A Factory As It Might Be, called for a "Socialistic factory" where divisions between workplace, home and leisure space are diminished.
El Lissitzky helped develop suprematism with his mentor, Kazimir Malevich, and designed numerous exhibition displays and propaganda works for the Soviet Union. His work greatly influenced the Bauhaus and constructivist movements, and he experimented with production techniques and stylistic devices that would go on to dominate 20th-century graphic design.