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Kül Handbags, denied trademark registration in 2015 because of similarity to previously registered Cool Handbags.

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How Many Ways Can a Trademark Be, Cool? | DuetsBlog

duetsblog.com

Brüeprint Brewing Company, Apex, NC. Happy-smiley umlaut. http://brueprint.com/

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Nancy Friedman

Cära New York accessories. Umlaut appears only on labels. (Photographed at Nordstrom Rack, San Francisco.)

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Cara Accessories NYC

facebook.com

Snō gin (and Snō vodka), "handcrafted in Colorado." http://www.jldistilling.com/

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Nancy Friedman

Lumbürr, "a lifestyle brand of handcrafted products" based in Toronto, "infused with Canadiana and a hint of Swedishness."

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cdn.shopify.com

Blüm Oakland, a medical marijuana dispensary in California. http://blumoak.com

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Nancy Friedman

TRÜF creative agency, Santa Monica. ("A true fit for your brand.") http://trufcreative.com/

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Saved by

Nancy Friedman

Hömage (Pasadena, CA). No justification for the umlaut other than garnish.

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Saved by

Nancy Friedman

"Wintersalen"--with umlautted T--at Powell's Books, Portland.

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Saved by

Nancy Friedman

Trū Chocolate. http://truchocolate.com/ "The only chocolate that loves you back." The macron appears only in the logo.

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truchocolate.com