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Brand Names with Gratuitous Umlauts

And other needless diacritical marks.

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Brand Names with Gratuitous Umlauts

Brand Names with Gratuitous Umlauts

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Cära New York accessories. Umlaut appears only on labels. (Photographed at Nordstrom Rack, San Francisco.)

Cara Accessories NYC

Hömage (Pasadena, CA). No justification for the umlaut other than garnish.

"Wintersalen"--with umlautted T--at Powell's Books, Portland.

Trū Chocolate. "The only chocolate that loves you back." The macron appears only in the logo.

mē smooth hair removal system. From mē power.

LifeProof nüüd cases for i-things.

House Foods organic tofu. Only the organic line has the umlautted u.

TRÜF creative agency, Santa Monica. ("A true fit for your brand.")

Brüeprint Brewing Company, Apex, NC. Happy-smiley umlaut.

Fȳr liqueur, "handcrafted in Colorado."

Snō gin (and Snō vodka), "handcrafted in Colorado." www.jldistilling....

Lumbürr, "a lifestyle brand of handcrafted products" based in Toronto, "infused with Canadiana and a hint of Swedishness."

Grindenstèin grinder with a gratuitous accent grave over the second E.

Supremÿa "the supreme anti-aging skin care." Sisley is a French brand, but ÿ isn't French; it's sometimes used to transcribe the Greek letter upsilon, but here I believe it represents B.S. This stuff costs $775 at Saks for a 1.7-oz. vial.

VÜ wireless charger from TYLT (see my "Y for an I" board).

Blüm Oakland, a medical marijuana dispensary in California.

Clöudz travel pillows.

Gemologeë, a gem store in San Francisco's North Beach. Pronounced "gemology."

Skindinävia makeup finishing spray. Company is based in Boston. The umlaut is used inconsistently on packaging and the website.

Grönk Flakes cereal, named for umlautless New England Patriots player Rob Gronkowski.

Sanuk casual shoes. Based in Southern California, named for "sanuk," Thai word meaning "happy."

Pür Minerals makeup.

Quaker frütUp yogurt with fruit mousse. (I'm giving Müller -- "the European for yummy" -- a pass. It could be a surname. Probably isn't, but I'm feeling charitable.)

Budweiser Büddy Cup with QR code for Facebook integration.

FrütStix "fresh fruit frozen on a stick." The company, based in California, also makes FüdgStix.