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Kül Handbags, denied trademark registration in 2015 because of similarity to previously registered Cool Handbags.

How Many Ways Can a Trademark Be, Cool? | DuetsBlog

duetsblog.com

"BCNÜ is code for “BE SEEIN’ YOU,” and is the brand name behind Aussie Born Sportswear and Streetwear Label."

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bcnuclothing.com

ürthwater‬ flavored water.

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urth-water.com

Mondelēz ("moan-de-LEEZ"), the parent company of Kraft foods.

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mondelezinternational.com

ZerøGrand technology from Cole Haan.

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colehaan.com

Jäunt clothing. USA brand.

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live-jaunt.com

Cära New York accessories. Umlaut appears only on labels. (Photographed at Nordstrom Rack, San Francisco.)

Cara Accessories NYC

facebook.com

Hömage (Pasadena, CA). No justification for the umlaut other than garnish.

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Nancy Friedman

"Wintersalen"--with umlautted T--at Powell's Books, Portland.

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Nancy Friedman

Trū Chocolate. http://truchocolate.com/ "The only chocolate that loves you back." The macron appears only in the logo.

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truchocolate.com

mē smooth hair removal system. From mē power. http://mepower.com/

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cgi.ebay.com

LifeProof nüüd cases for i-things. http://www.lifeproof.com/shop/us_en/nuud-iphone-5-case/

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iosdoc.com

House Foods organic tofu. Only the organic line has the umlautted u. http://www.house-foods.com/products/Organic+Tofu/

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Nancy Friedman

TRÜF creative agency, Santa Monica. ("A true fit for your brand.") http://trufcreative.com/

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Nancy Friedman

Brüeprint Brewing Company, Apex, NC. Happy-smiley umlaut. http://brueprint.com/

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Nancy Friedman

Fȳr liqueur, "handcrafted in Colorado." www.jldistilling.com

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Nancy Friedman

Snō gin (and Snō vodka), "handcrafted in Colorado." http://www.jldistilling.com/

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Nancy Friedman

Lumbürr, "a lifestyle brand of handcrafted products" based in Toronto, "infused with Canadiana and a hint of Swedishness."

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cdn.shopify.com

Grindenstèin grinder with a gratuitous accent grave over the second E. www.dreamfarm.com

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Nancy Friedman

Supremÿa "the supreme anti-aging skin care." Sisley is a French brand, but ÿ isn't French; it's sometimes used to transcribe the Greek letter upsilon, but here I believe it represents B.S. This stuff costs $775 at Saks for a 1.7-oz. vial.

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supremya.com

VÜ wireless charger from TYLT (see my "Y for an I" board). http://www.tylt.com/vu/

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Nancy Friedman

Blüm Oakland, a medical marijuana dispensary in California. http://blumoak.com

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Nancy Friedman

Clöudz travel pillows. www.cloudz.com

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Nancy Friedman

Gemologeë, a gem store in San Francisco's North Beach. Pronounced "gemology."

Saved by

Nancy Friedman

Skindinävia makeup finishing spray. Company is based in Boston. The umlaut is used inconsistently on packaging and the website.

Saved by

Nancy Friedman