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Fujifilm’s Toshihisa Iida discusses the company’s GFX 50S medium format mirror…

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Fujifilm X-T2 - 10 things I wish were done differently — Richard Simko

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Recently, Fujifilm announced their 23mm f2 R WR lens for a very affordable $449…

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Source: Fujifilm Insider No Full-Frame for Fujifilm Until the Fujifilm GFX 50S, Fuji stuck with APS-C sized sensors much to the frustration of some. They said they’d not be exploring Full-Frame (FF) and stuck to their word. Instead, their first medium format digital camera will...

Source: Fujifilm Insider The two top cameras in the Fujifilm X-series line just got a nice new paint job! This also marks the first “silver” X-Pro camera. Not really silver though. More like a really dark titanium/steel/graphite kind of color. What Fujifilm apparently did was add...

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Source: FujiFilm.com January 5, 2017- Building on the popularity of the elegant graphite silver version of the X-T1, Fujifilm launches the X-T2 Graphite Silver Editionwith dedicated accessories including a premium leather strap FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce the launch of a graphite...

Source: Fujifilm Insider Just look at this Fuji XPro2 Graphite edition. Just look at it! Okay, it’s the exact same Fuji XPro2 that I’ve been going on about for months. But this one’s graphite! GRAPHITE! All kidding aside, Fuji have announced the sexiest version of...

Source: DP Review As it did with the X-T1, Fujifilm is now offering a new ‘graphite silver’ color for the X-Pro2 and X-T2, produced using a multilayered coating. The X-Pro2 will come bundled with a matching XF23mm F2 R WR lens and hood. The graphite silver X-Pro2...

Source: Fuji Addict Fujifilm has a new marketing campaign for the Fujifilm Instax Mini 90 that’s kind of interesting. I don’t think I would ever think of taking a photo of my computer screen like John Messinger to capture the light, but it’s a novel idea...