Much of the social business conversation revolves around the internal dynamics that make up an organization – culture, change management, technology adoption, process creation, etc. This should certainly be the focus because social business is not social media. I just wrote a post last week about employee engagement and how social business can extract innovation from employees behind the firewall.
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Given the environment which many find themselves, this book offered some salient perspectives and cases on change management. Some of it was a little confusing, but within the context of discussion and application, it was extremely helpful.
Charles Jennings is a thought leader with a focus on performance improvement, change management, and learning.