Creative Qr, Creative Advertising, Qr Codes, Pint Glass, Qrcode
Guinness here shows a strong example of creative QR code use as well as consumer engagement. The Guinness QR Cup reveals the code only when filled with dark beer. Scanning the cup with your smartphone, “it tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content."
Guinness: QR Code Cup. A product-activated QR code which only works with Guinness. This idea helped the brand get some extra buzz in the bars.
The Guinness QR Cup. #QRCode Effectiveness would really depend on the what's in it for the scanner message and CTA.
Guinness QR Code Cup: criativa ação da da BBDO NY para a Guinness, onde criaram um copo com um QR Code que só aparecia quando ele estava cheio de cerveja (Guinness, claro)...
GUINNESS: QR Code Cup See more CREATIVE ADS at: http://www.creativemanila.com/category/creative-ad-showcase/page/10/
The Guinness QR Code Cup is cool, but do enough people use QR codes to make it effective?
Product activate QR Code #guiness #creative #advertising #design
Guiness QR Cup - A first of its kind, product activated QR code
Fill the glass with Guinness and it reveals a QR code. Scan your QR code with your smartphone and it tweets about your pint, updates your facebook status, checks you in via 4square, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content. Each interaction with a Guinness QR cup got people in the bar, and twitterverse, buzzing. 1. When the pint glass is empty, the QR code is unreadable 2. When the pint glass is filled with ordinary beer, the QR code is unreadable. 3. When the pint glass is filled with Guinness, the black liquid completes the code and turns the glass, (and the drink itself!) into dynamic content & social media experience Scan, select, spread (automatically) www.guinness.com via Antoon Goderis be.linkedin.com/pub/antoon-goderis/a/a46/727 www.standaard.be/artikel/detail.aspx?artikelid=DMF2012051...