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Spin Sucks

Spin Sucks

  • 832 Pins

The Spin Sucks Inquisition: Stephanie Vermillion (aka Stephanie Vermillion) Spin Sucks

The Spin Sucks Inquisition: Stephanie Vermillion (aka @smvermillion)

Join Maddie Grant (Maddie Grant) for Author Q&A Today Spin Sucks

Join Maddie Grant (@maddiegrant) for Author Q&A Today

Gini Dietrich is headed to Social Media Marketing World to moderate a panel on Big Media, present crisis communications tips, and host a book signing.

Social Media Marketing World: Hang Out Live or Virtually

The Social Media Mob Needs to Go Spin Sucks

The Social Media Mob Needs to Go

Learn how to get the most out of your creative teams. Patrick Walsh provides four tips for winning relationships when working with creatives.

The PR Pro's Guide to Working with Creatives by @tradeandcraft

PR Pros Must Embrace the PESO Model Spin Sucks

PR Pros Must Embrace the PESO Model

On this week's Gin and Topics, we look at the things people say to one another behind a computer screen. It's just awful. It's worse when it's to kids.

Gin and Topics: Kids Read Mean Tweets and it's Not Funny

Clear PR value doesn't come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth.

Three Tools to Show PR Value by @aly_saxe

In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!

Freelancer vs. Communications Firm: Which is Better?

In many industries, the messaging is scary or just plain old wrong. Laura Petrolino discusses how to use a reverse message strategy for consensus and sales.

How to Use a Reverse Message Strategy by @lkpetrolino

The brand experience is extremely important, and it must drive both on- and offline properties. Neha Bawa has thoughts on how to extend through web design.

Brand Experience through Web Design by @nehabawa

Communications success depends on connecting the dots between PR metrics and strategy. Brendon Shank shares the correlation between data and narratives.

Connect the Dots Between PR Metrics and Strategy by @bshank

Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits.

The Business Guide to Using Instagram

The 2015 Bloom, Gross & Associates salary survey shows women in the PR industry are severely underpaid. They make $47,500 less than their male colleagues.

PR Industry Salary Survey Has Bad News for Women

On this week's Gin and Topics, we have RDJ giving an Iron Man arm to a seven-year-old, Obama reading mean tweets, babies sneezing, and more.

Gin and Topics: I Heart RDJ (For Real)

It's not every day you get to have a PR up-and-comer AND princess on the blog. But today is the day! Introducing Alicia Lawrence, who sits on the hot seat.

The Spin Sucks Inquisition: Alicia Lawrence (aka @Alicia_Lw)

Many content marketers forget about content distribution when they write. We hit publish and wait. Kelsey Meyer has tips on getting it into the right hands.

Four Content Distribution Strategies by @kelsey_m_meyer

The marketing cloud offers endless opportunities for efficiencies, including social media, collaboration, and apps. David Dunlap from SingleHop has more.

Life in the Marketing Cloud by @david_dunlap_sh

It's time for the monthly Spin Sucks webinar and we have Shonali Burke. She is going to walk you through PR measurement: The good, the bad, and the deadly.

You Can Call Me "Boss": Smart PR Measurement

The Spin Sucks Scavenger Hunt is complete and the results are in. We learned a ton about what works and what doesn't work. Join the journey and learn more.

The Spin Sucks Scavenger Hunt Results

Four Content Discovery Tools to Engage by Godot Media Spin Sucks

Four Content Discovery Tools to Engage by @godotmedia

On this week's Gin and Topics, we have the invite that beats every invite ever sent. If you throw another party for your kids, know this is the standard.

Gin and Topics: The Invite of All Invites

On this week's Spin Sucks Inquisition, we highlight another PR up-and-comer. This time it's Samantha McCain, a PR pro who lives and work in Mississippi.

The Spin Sucks Inquisition: Samantha McCain (aka @samemac)

Create Content in a tl;dr World by Kevin Dugan

Create Content in a tl;dr World by @prblog

Working through Spin Sucks, the book, and through the scavenger hunt exercises can be a bit intimidating. That's why we've created the Spin Sucks Workbook.

Introducing the Spin Sucks Workbook