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Spin Sucks


Spin Sucks

  • 802 Pins

Jessica Lawlor of Get Gutsy, freelance writer, and features editor at Muck Rack sits on the Spin Sucks Inquisition hot seat. She is one to watch!

The Spin Sucks Inquisition: Jessica Lawlor

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There is a big debate about whether a business should build a community because of lack of ROI. If you follow the Gini Dietrich plan, it will drive sales.

How to Build a Community that Thrives

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It's hard not to get defensive over negative comments, but it has to happen for communications to be done well. Gini Dietrich has seven tips to help.

Communications Done Well: Seven Things to Do Immediately

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Do you fall into the "that's not cool, innovative, edgy enough" trap when creating content. Lindsay Bell says stop! Don't allow that trap to paralyze you.

Content Creators: Enough with the Boring by @belllindsay

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It doesn't matter if your content is widely read or it's a niche publication, the content thieves will get you. Gini Dietrich shares four ways to prepare.

Four Ways to Fight Content Thieves

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On this week's Gin and Topics, we celebrate the birth of Ellie Pierce's baby girl by giving her videos of things she can look forward to with a daughter.

Gin and Topics: The Daughter Edition

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This week, the Spin Sucks Inquisition highlights Dwayne Alicie, a community member, global marketing pro, pro-bono giver, and all-around great guy.

The Spin Sucks Inquisition: Dwayne Alicie (aka @dalicie)

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Media relations is not rocket science. In fact, it's just building relationships with human beings. But it takes time. Gini Dietrich has tips to do it well.

Media Relations Done Well: Ten Ways to Personalize

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Is marketing as we know it doomed? And where does evolution fit into its future? Where do you fit? Find out in today's author Q&A with Hessie Jones!

Join Hessie Jones (aka @hessiejones) for an Author Q&A by @belllindsay

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The granddaddy of all award shows is coming up - the Oscars. Kerry Gorgone explains how to take content strategy inspiration from the film industry.

A Content Strategy Fit for an Oscar by @kerrygorgone

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Did Valentine's Day suck. Still looking for that special someone? Laura Petrolino shares how communications pros can use their skills to land a date.

Valentine's Day Tips for Communications Pros by @lkpetrolino

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None of us like to assume the critics won't be out to get us. But it's the unprepared who get burned. Gini Dietrich has tips on how to deal with critics.

Seven Steps to Dealing with Critics

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Though many of us are content creators and spend a good amount of time on it, there are many places where we forget a call-to-action. Gini Dietrich has more

How to Create a Call-to-Action for All of Your Content

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On this week's Spin Sucks Inquisition, we have Darryl Robinson-Keys, a digital marketing professional who also has a love for kayaking. Learn more about him

The Spin Sucks Inquisition: Darryl Robinson-Keys (aka @digital_drk)

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Creating high-quality content isn't easy, but Gini Dietrich has 15 questions you can ask yourself as you develop your topics to make sure it's valuable.

How to Create High-Quality Content

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It's easy to tell your story using sex. After all, it sells, right? Wrong. Gini Dietrich explains how to tell your organization's story without using sex.

Tell Your Organization's Story Without Sex

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  • Aimee West
    Aimee West

    That is one thing we pride ourselves on at I'm a Beer Hound. Never using sex to sell craft beer or even cheeky sexiness. We are pretty clean for a group of people who talk about beer all day.

In honor of Gini Dietrich's birthday, we thought it would be fun to have a Spin Sucks scavenger hunt. Find details and rules to win all sorts of prizes here

The Spin Sucks Scavenger Hunt

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Jimmy Fallon was on fire this week as he attended the Super Bowl and aired shows from LA post-game. This Gin and Topics is full of all of his greatness.

Shonali Burke sits on this week's Spin Sucks Inquisition hot seat. Shonali is a leader in the PR industry, a metrics whiz, and all-around gorgeous woman.

Back by popular demand, Gini Dietrich hosts the second Spin Sucks webinar of the year on how to write blog posts that get read and shared. Register now!

How to Write Blog Posts that Get Read and Shared

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Losing a valuable team member is hard, particularly when the organization is small and you've all become friends. Here is Gini Dietrich's take on the matter

Losing a Valuable Team Member is Hard

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It's time for Gin and Topics and it's a special Laura Petrolino birthday edition. In her honor, we have babies, snowmageddon, and fantasy football losses.

Gin and Topics: It's Laura's Birthday and We're Alright

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On this week's Spin Sucks Inquisition sits Monica Rodgers, an accredited public relations professional who is strong in public affairs work. Learn more here.

The Spin Sucks Inquisition: Monica Rodgers (aka @MonicaMRodgers)

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Offsite Content Marketing: Six Tactics to Reach New Audiences

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What's your plan when faced with a mountain of work? Are you organized, or do you wing it? Marlene Oliveira shares her tips for maximum productivity.

Structuring your Day for Maximum Productivity by @mo_flow

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