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Everyone is either back to school or getting in one last hurrah before school…

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When it comes to great leadership, it begins with safe and honest conversations…

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Viral potential isn’t a matter of luck. It’s the result of a highly emotional…

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Sports teach us many lessons which can be applied to business success. Laura Petrolino discusses the lessons bodybuilding has…

Lessons in Business Success from the World of Bodybuilding

Many professional services firm owners put credence in growth versus scaling, but Gini Dietrich shows why it should be the complete opposite.

How to Scale (vs Grow) Your PR Firm

Unlimited vacation time sounds like a pretty cool perk, but what if you had to work during your entire time off? This is the catch with most…

The Truth Behind Unlimited Vacation Time Policies

On this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry.

The Spin Sucks Inquisition: Andy Donovan

In a time where politics has divided us even more than normal, people look to their leaders for advice on how to speak out and get involved.

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On this week's Gin and Topics, a girl asks her step-dad to adopt her, Kristen Wiig shows up as JoJo Fletcher, Kristen Stewart does Twister, and more.

Gin and Topics: Girl Asks Step-dad to Adopt Her

Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing.

Ten Ways to Enhance Your Creativity

The second half of the year is here and it's time to review your business plan. If you created it in Q4 of 2015, it's nearly a year old. How have you done?

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Hell has frozen over because here we are in 2016 and science has just proven that when wearing a low-cut blouse, one is more likely to get a job interview.

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The Huffington Postfrom The Huffington Post

Gender Inequality and the Glass Ceiling


Gender Inequality and the Glass Ceiling

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites.

A Gigantic List of Tools for Communicators

On this week's Spin Sucks Inquisition, we have Andrew Mclaren. He confirms everything in Australia can kill you. He and Gini Dietrich discuss that and more.

The Spin Sucks Inquisition: Andrew Mclaren

It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic.

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A woman's responsibility, which leads to women's equality, begins with a healthy mindset...with taking care of ourselves. Gini Dietrich explores the topic.

A Woman's Responsibility Begins with a Healthy Mentality

A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great.

Crisis Communications: How a Sexist Email Was Handled

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone.

How Political Posts Will Quietly Kill Your Network

On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past.

The Spin Sucks Inquisition: Gerry Corbett

Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy.

Integrated Marketing Communications is More than a Fad

Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter.

Competition: The Good, the Bad, and the Ugly

On the Spin Sucks Inquisition this week sits Nicole Rodrigues, PR agency owner, PRfect Pitch host, former NFL cheerleader, and all-around smart human.

The Spin Sucks Inquisition: Nicole Rodrigues

Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track

Determine the Right Metrics for Your Content Marketing

The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas.

How to Be Paid to Write a Strategic PR Proposal