Lego has been awesome in using social media and refreshing its brand
City is trying to create a "Power of Awe" in its logo and image
Alfa Romeo opens a public museum as it tries to connect the past, present and future of the recovering brand.
Brand re-launch to position on girly get-togethers
80-SKU redesign anchored by emotive device
Rebranding pot: "We have created a language that would allow us to speak about the industry maturely and professionally"
The goal of the new branding was simple—to remind customers and employees alike that people are at the heart of everything the airline does, which led to the heart on the belly on the plane.
Coke doing a re-brand in U.K. to clear up brand confusion
Show Buy re-launches its brand. Is it enough?
10 Biggest Rebranding Failures to Learn From
How to Capitalize on the New Age of Rebranding
Corning's Gorilla Glass trying to entice users to find innovative new uses for its product
University of Michigan business professor Erik Gordon take on new JCP CEO, coming from Home Depot, Ellison "is a strong operations manager, but he has spent a dozen years at a chain where fashion means orange aprons."
Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.
Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "
Google changed its logo
New Disney Channel logo
Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation
Is this really Ronald McDonald?
Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?
Old Oscar logo