Brand Refresh & Re-Launch


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Brand Refresh & Re-Launch

Brand Refresh & Re-Launch

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Lego has been awesome in using social media and refreshing its brand

BrandCrush: 3 Ways LEGO Architecture Is Building a Massive Following

visualnews.com

City is trying to create a "Power of Awe" in its logo and image

Anaheim/Orange County Visitor & Convention Bureau Changes Name To "Visit Anaheim"

prnewswire.com

Alfa Romeo opens a public museum as it tries to connect the past, present and future of the recovering brand.

Inautonews - Europe: Alfa Romeo’s historic museum in Arese, Italy, now open for the public

inautonews.com

Brand re-launch to position on girly get-togethers

Lambrini to 'Bring the Brini' with brand relaunch including TLC sponsorship deal

thedrum.com

80-SKU redesign anchored by emotive device

80-SKU redesign anchored by emotive device | Packaging World

packworld.com

Rebranding pot: "We have created a language that would allow us to speak about the industry maturely and professionally"

Rebranding Pot: How Squares Are Sparking The Next Massive Industry

fastcompany.com

The goal of the new branding was simple—to remind customers and employees alike that people are at the heart of everything the airline does, which led to the heart on the belly on the plane.

One Brand, One Heart: Southwest's Brand Refresh, From Souped Up Planes to Nuts

brandchannel.com

Coke doing a re-brand in U.K. to clear up brand confusion

Coca-Cola Adopts One-Brand Strategy in Europe and the US to Clear Up Confusion

brandchannel.com

What Coke can teach McDonald's about love.

What Coke Can Teach McDonald’s About Love

socialmediatoday.com

Show Buy re-launches its brand. Is it enough?

Boston's Original E-Commerce Company Has Gone Through a Brand Revival

bostinno.streetwise.co

10 Biggest Rebranding Failures to Learn From

10 Biggest Rebranding Failures to Learn From | Visual.ly

visual.ly

How to Capitalize on the New Age of Rebranding

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zilliondesigns.com

Corning's Gorilla Glass trying to entice users to find innovative new uses for its product

Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4

brandchannel.com

University of Michigan business professor Erik Gordon take on new JCP CEO, coming from Home Depot, Ellison "is a strong operations manager, but he has spent a dozen years at a chain where fashion means orange aprons."

JCPenney Taps Home Depot Exec to Fix Its Brand

brandchannel.com

Celtics retro logo change

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probasketballtalk.nbcsports.com

Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.

Marvel's Next Captain America Will Be Black

mashable.com

Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "

Thor Is Now a Woman: Marvel Announces Goddess of Thunder

mashable.com

Google changed its logo

Google changes its logo – can you spot the difference?

thedrum.com

New Disney Channel logo

Here Is Your First Look at the New Disney Channel Logo

adweek.com

Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation

Retro Branding: Reintroducing Iconic Products With a Modern Twist

brandchannel.com

Did Foursquare make a mistake in trying to carve out a new brand?

Why Foursquare Has It Backwards

interbrand.com

Is this really Ronald McDonald?

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chicagotribune.com

Kohl's launches brand refresh campaign

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mediapost.com

Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?

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brandchannel.com

Old Oscar logo

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fastcodesign.com