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Lego has been awesome in using social media and refreshing its brand

BrandCrush: 3 Ways LEGO Architecture Is Building a Massive Following

visualnews.com

City is trying to create a "Power of Awe" in its logo and image

Anaheim/Orange County Visitor & Convention Bureau Changes Name To "Visit Anaheim"

prnewswire.com

Alfa Romeo opens a public museum as it tries to connect the past, present and future of the recovering brand.

Inautonews - Europe: Alfa Romeo’s historic museum in Arese, Italy, now open for the public

inautonews.com

Brand re-launch to position on girly get-togethers

Lambrini to 'Bring the Brini' with brand relaunch including TLC sponsorship deal

thedrum.com

80-SKU redesign anchored by emotive device

80-SKU redesign anchored by emotive device | Packaging World

packworld.com

Fast Companyfrom Fast Company

Rebranding Pot: How Squares Are Sparking The Next Massive Industry

Rebranding pot: "We have created a language that would allow us to speak about the industry maturely and professionally"

Rebranding Pot: How Squares Are Sparking The Next Massive Industry

fastcompany.com

The goal of the new branding was simple—to remind customers and employees alike that people are at the heart of everything the airline does, which led to the heart on the belly on the plane.

One Brand, One Heart: Southwest's Brand Refresh, From Souped Up Planes to Nuts

brandchannel.com

Coke doing a re-brand in U.K. to clear up brand confusion

Coca-Cola Adopts One-Brand Strategy in Europe and the US to Clear Up Confusion

brandchannel.com

What Coke can teach McDonald's about love.

What Coke Can Teach McDonald’s About Love

socialmediatoday.com