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    Brand Refresh & Re-Launch


    Brand Refresh & Re-Launch

    • 193 Pins

    Lego has been awesome in using social media and refreshing its brand

    BrandCrush: 3 Ways LEGO Architecture Is Building a Massive Following

    visualnews.com

    City is trying to create a "Power of Awe" in its logo and image

    Anaheim/Orange County Visitor & Convention Bureau Changes Name To "Visit Anaheim"

    prnewswire.com

    Alfa Romeo opens a public museum as it tries to connect the past, present and future of the recovering brand.

    Inautonews - Europe: Alfa Romeo’s historic museum in Arese, Italy, now open for the public

    inautonews.com

    Brand re-launch to position on girly get-togethers

    Lambrini to 'Bring the Brini' with brand relaunch including TLC sponsorship deal

    thedrum.com

    80-SKU redesign anchored by emotive device

    80-SKU redesign anchored by emotive device | Packaging World

    packworld.com

    Rebranding pot: "We have created a language that would allow us to speak about the industry maturely and professionally"

    Rebranding Pot: How Squares Are Sparking The Next Massive Industry

    fastcompany.com

    The goal of the new branding was simple—to remind customers and employees alike that people are at the heart of everything the airline does, which led to the heart on the belly on the plane.

    One Brand, One Heart: Southwest's Brand Refresh, From Souped Up Planes to Nuts

    brandchannel.com

    Coke doing a re-brand in U.K. to clear up brand confusion

    Coca-Cola Adopts One-Brand Strategy in Europe and the US to Clear Up Confusion

    brandchannel.com

    What Coke can teach McDonald's about love.

    What Coke Can Teach McDonald’s About Love

    socialmediatoday.com

    Show Buy re-launches its brand. Is it enough?

    Boston's Original E-Commerce Company Has Gone Through a Brand Revival

    bostinno.streetwise.co

    10 Biggest Rebranding Failures to Learn From

    10 Biggest Rebranding Failures to Learn From | Visual.ly

    visual.ly

    How to Capitalize on the New Age of Rebranding

    Pinned from
    zilliondesigns.com

    Corning's Gorilla Glass trying to entice users to find innovative new uses for its product

    Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4

    brandchannel.com

    University of Michigan business professor Erik Gordon take on new JCP CEO, coming from Home Depot, Ellison "is a strong operations manager, but he has spent a dozen years at a chain where fashion means orange aprons."

    JCPenney Taps Home Depot Exec to Fix Its Brand

    brandchannel.com

    Celtics retro logo change

    Pinned from
    probasketballtalk.nbcsports.com

    Next Captain America will be Black. Steve Rogers will have to step down as Captain America this fall, passing on his shield to Sam Wilson, a.k.a the Falcon, an old ally of the Captain.

    Marvel's Next Captain America Will Be Black

    mashable.com

    Marvel says next Thor is a woman. “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. "

    Thor Is Now a Woman: Marvel Announces Goddess of Thunder

    mashable.com

    Google changed its logo

    Google changes its logo – can you spot the difference?

    thedrum.com

    New Disney Channel logo

    Here Is Your First Look at the New Disney Channel Logo

    adweek.com

    Converse retro branding: emphasizing craft, quality, and heritage over flashy innovation

    Retro Branding: Reintroducing Iconic Products With a Modern Twist

    brandchannel.com

    Did Foursquare make a mistake in trying to carve out a new brand?

    Why Foursquare Has It Backwards

    interbrand.com

    Is this really Ronald McDonald?

    Pinned from
    chicagotribune.com

    Kohl's launches brand refresh campaign

    Pinned from
    mediapost.com

    Green Mountain Coffee Roasters changing its name to Keurig Green Mountain. Why not just "Keurig"?

    Pinned from
    brandchannel.com

    Old Oscar logo

    Pinned from
    fastcodesign.com