Build Your Own 5 Gallon Bucket Emergency Kit. Everyone should have one of these emergency buckets packed and ready to go. If you only ever do one thing for emergency preparedness, put together one of these kits.
The Survival Stores Maxpedition Versipack De-Luxe Go Bag - The Ultimate Survival Kit
not a terrible B.O.B. got a few things that didn't cross my mind, but has a lot of impractical items. some redundant, (like towel AND bandanas) some single function (cards on how to tie knots) <--get a book at least and you can use the paper for kindling. the food option is silly.