Creative Review - London 2012: the look of the Games

London 2012: the look of the Games

As final preparations for the London Olympics continue, the LOCOG design team gives CR an exclusive tour of the Olympic Park and the installation of the thousands of graphic elements making up the look of the Games

Kseniya Ryzhova and Tatyana Firov kiss to protest Russia's anti-gay regime

Tatyana Firova and Kseniya Ryzhova of Russia kiss on the podium as team mates Yulia Gushchina and Antonina Krivoshapka look on

駅伝

Movies, Films, Track Field, Books, Running, Livros, Racing, Track And Field, Cinema

The best running shoe in the world, by Hitoshi Mimura, former master shoemaker at ASICS, now at Adidas. I met Mimura-san a few years back at his factory. See this board for more images.

That is a bespoke running shoe made by a small company started by Hitoshi Mimura, who is considered one of the top shoe designer

Carrying the torch to the Helsinki Olympic Games

Carrying the torch to the Helsinki Olympic Games

In 1967, Kathrine Switzer was the first woman to run the Boston marathon. After realizing that a woman was running, race organizer Jock Semple went after Switzer shouting, “Get the hell out of my race and give me those numbers.” However, Switzer’s boyfriend and other male runners provided a protective shield during the entire marathon.The photographs taken of the incident made world headlines, and Kathrine later won the NYC marathon with a time of 3:07:29.

Kathrine Switzer was the first woman to run the Boston marathon. After realizing that a woman was running, race organizer went after Switzer shouting. However, other male runners provided a protective shield during the entire marathon.

Mimura shoes (probably the shortest story I've ever written for Wallpaper)

Mimura shoes (probably the shortest story I've ever written for Wallpaper)

Hitoshi Mimura, former master shoemaker at ASICS. He is now at Adidas.

sole // Hitoshi Mimura, former master shoemaker at ASICS. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes.

The Hakone Ekiden (箱根駅伝) in Japan draws a massive crowd. I took this shot from our office window.

The Hakone Ekiden (箱根駅伝) in Japan draws a massive crowd. I took this shot from our office window.

City Bay run run 2010, Adelaide. I'm in all black on the far left of shot

City Bay run run Adelaide. I'm in all black on the far left of shot

Adelaide's Western Districts athletes compete in a 10km teams cross country event in a 1949

Adelaide's Western Districts athletes compete in a teams cross country event in a 1949

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his new shoes. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his shoe factory. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me his shoe factory.

Hitoshi Mimura, former master shoemaker at ASICS, shows me plans for new shoes. He is now at Adidas.

Hitoshi Mimura, former master shoemaker at ASICS, shows me plans for new shoes. He is now at Adidas.

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