Floor graphic that uses humans to re-create fleas on this dog. This giant “floor sticker” was placed in a shopping centre in Indonesia, the ad is for Frontline Flea & Tick Spray and uses the slogan, “Get them off your dog.
This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.