GWA: Ideas At Work

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The number, ranking and geography of DMAs may change from year to year based on fluctuations in population. Designated marketing areas are ranked by population from largest to smallest. Geography, Ideas, Design, Marketing, Change, Radio Station, Radio, Areas, Number
The number, ranking and geography of DMAs may change from year to year based on fluctuations in population. Designated marketing areas are ranked by population from largest to smallest.
CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium.   PCI, or per column inch, is how print publications measure their display ads.   CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once.   These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given medium. People, Advertising Campaign, Display Ads, Cpc, Clicks, Advertising, Ads
CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium. PCI, or per column inch, is how print publications measure their display ads. CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once. These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given medium.
Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium. Composition, Metric, Result, Media, Great Plains, Premium, How To Apply, Target
Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium.
Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target. Behavior, Work, Good Things
Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target.
MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies. Federal, Federal Agencies, Management, Metropolitan, Media Company, Federation, Company
MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies.
An “impression” is one chance of viewing an advertisement by a single member of its audience. In other words, when one person views/hears your ad one time this equals one impression. Target impressions are served to a specific audience segment. High value impressions target high purchase intent customers. Unique impressions are delivered to specific individuals. Audience, Creative Branding, Infographic, Purchase, Branding
An “impression” is one chance of viewing an advertisement by a single member of its audience. In other words, when one person views/hears your ad one time this equals one impression. Target impressions are served to a specific audience segment. High value impressions target high purchase intent customers. Unique impressions are delivered to specific individuals.
DMAs or designated marketing areas are geographical markets named for the major metros they encompass. DMAs are groupings of counties that share the same TV and radio stations. Print and digital media may also reference DMAs. Majors, Coding, Radio Stations, Digital Media
DMAs or designated marketing areas are geographical markets named for the major metros they encompass. DMAs are groupings of counties that share the same TV and radio stations. Print and digital media may also reference DMAs.
Gregory Welteroth Advertising: Premier media buying agency with specialized experience in co-op advertising. Visit: www.gwa-inc.com Home, Home Décor, Co-op, Gregory, Media Buying, House, House Styles
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Gregory Welteroth Advertising: Premier media buying agency with specialized experience in co-op advertising. Visit: www.gwa-inc.com
GWA Proven Process: We use our accumulated knowledge of co-op programs and media management to tailor an advertising campaign to meet your specific objectives, and we deliver a turnkey solution. Onboarding, Media Strategy, Process, Strategies, Development
GWA Proven Process: We use our accumulated knowledge of co-op programs and media management to tailor an advertising campaign to meet your specific objectives, and we deliver a turnkey solution.
Client Testimonials: Rio Del Mar Enterprises Clients, Enterprise, Del's, Del Mar, Rio, Mar
Client Testimonials: Rio Del Mar Enterprises
Client Testimonials: Rio Del Mar Enterprises
Media Testimonials: St. Louis Post-Dispatch Logos, St Louis, Tech Company Logos, Company Logo, Tech Companies, ? Logo, Post, Ibm Logo
Media Testimonials: St. Louis Post-Dispatch
Client Testimonials: TPC Power Center Décor, Outdoor, Awning, Center, Power, Outdoor Decor
Client Testimonials: TPC Power Center
Client Testimonials: Kubota Tractor of the TriState Places, Kubota Tractors, Kubota, Tractors, Spaces, Favorite, Favorite Places
Client Testimonials: Kubota Tractor of the TriState
Client Testimonial: Rio Del Mar Enterprises Trucks, Monster Trucks
Client Testimonial: Rio Del Mar Enterprises
Client Testimonials: McFarlane Manufacturing Co. Inc. Manufacturing, Vehicle Logos, Vehicles, Chevrolet Logo, Chevrolet
Client Testimonials: McFarlane Manufacturing Co. Inc.