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Veterans Day 11/11/12 | Gregory Welteroth Advertising would like to thank all active and retired veterans for their service. We offer the following poem by Joseph Welteroth to honor the sacrifices of these men and women and their families. Sailor's Prayer, Hawaiian Punch, Dark Night, Veterans Day, Homeschooling, Joseph, Families, Poems, Prayers

Veterans Day 11/11/12 | Gregory Welteroth Advertising would like to thank all active and retired veterans for their service. We offer the following poem by Joseph Welteroth to honor the sacrifices of these men and women and their families.

GWA Infographic: What is an Impression? One Chance, Advertising, Ads, One Time, Vintage World Maps, Infographic, Cool Designs, Target, Branding

An “impression” is one chance of viewing an advertisement by a single member of its audience. In other words, when one person views/hears your ad one time this equals one impression. Target impressions are served to a specific audience segment. High value impressions target high purchase intent customers. Unique impressions are delivered to specific individuals.

Client Testimonials: Kubota Tractor of the TriState Kubota Tractors, Spaces, Ideas, Thoughts

Client Testimonials: Kubota Tractor of the TriState

Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium. Great Plains, Composition, Target, How To Apply, Ideas, Being A Writer, Thoughts, Target Audience, Goals

Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium.

The number, ranking and geography of DMAs may change from year to year based on fluctuations in population. Designated marketing areas are ranked by population from largest to smallest. Geography, Change, Number, Marketing, Digital, Ideas, Design, Thoughts

The number, ranking and geography of DMAs may change from year to year based on fluctuations in population. Designated marketing areas are ranked by population from largest to smallest.

CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium.   PCI, or per column inch, is how print publications measure their display ads.   CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once.   These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given… Display Ads, To Reach, Households, Advertising Campaign, Calculator, The Unit, Messages, Tools, Marketing

CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium. PCI, or per column inch, is how print publications measure their display ads. CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once. These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given…

Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target. Behavior, Psychology, Composition, Target, How To Apply, Profile, Ideas, Behance, Psicologia

Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target.

MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies. Federal Agencies, Budgeting, Management, Wellness, Marketing, City, Business, Ideas, Budget Organization

MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies.

DMAs or designated marketing areas are geographical markets named for the major metros they encompass. DMAs are groupings of counties that share the same TV and radio stations. Print and digital media may also reference DMAs. Radio Stations, Digital Media, Geography, Coding, Names, Marketing, Tv, Ideas, Design

DMAs or designated marketing areas are geographical markets named for the major metros they encompass. DMAs are groupings of counties that share the same TV and radio stations. Print and digital media may also reference DMAs.

Gregory Welteroth Advertising: Premier media buying agency with specialized experience in co-op advertising. Visit: www.gwa-inc.com Advertising, Cabin, House Styles, Stuff To Buy, Ideas, Home Decor, Decoration Home, Room Decor, Cabins

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Gregory Welteroth Advertising: Premier media buying agency with specialized experience in co-op advertising. Visit: www.gwa-inc.com

GWA Proven Process: We use our accumulated knowledge of co-op programs and media management to tailor an advertising campaign to meet your specific objectives, and we deliver a turnkey solution. Advertising Campaign, Ads, Meet You, Knowledge, Management, Teaser Campaign, Facts

GWA Proven Process: We use our accumulated knowledge of co-op programs and media management to tailor an advertising campaign to meet your specific objectives, and we deliver a turnkey solution.

Client Testimonials: Rio Del Mar Enterprises Rio, Ideas, Del Mar, Thoughts

Client Testimonials: Rio Del Mar Enterprises

Client Testimonials: Rio Del Mar Enterprises

Client Testimonial: Rio Del Mar Enterprises Rio, Monster Trucks, Ideas, Del Mar, Thoughts

Client Testimonial: Rio Del Mar Enterprises

Client Testimonials: McFarlane Manufacturing Co. Chevrolet Logo, Logos, Ideas, Logo, Thoughts

Client Testimonials: McFarlane Manufacturing Co. Inc.