Veterans Day 11/11/12 | Gregory Welteroth Advertising would like to thank all active and retired veterans for their service. We offer the following poem by Joseph Welteroth to honor the sacrifices of these men and women and their families.
An “impression” is one chance of viewing an advertisement by a single member of its audience. In other words, when one person views/hears your ad one time this equals one impression. Target impressions are served to a specific audience segment. High value impressions target high purchase intent customers. Unique impressions are delivered to specific individuals.
Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium.
CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium. PCI, or per column inch, is how print publications measure their display ads. CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once. These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given…
Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target.
MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies.