GWA: Ideas At Work

28 Pins

12y

a group of tractors parked in front of a building

Client Testimonials: Kubota Tractor of the TriState

an old poster with some type of information on it's back side, and the words target written in red

Composition is a metric measuring the percent of a qualifier that applies to a given target. Zeroing in on a specific target using high comps can result in boosted sales and awareness, but media may often expect you to pay a premium.

An “impression” is one chance of viewing an advertisement by a single member of its audience. In other words, when one person views/hears your ad one time this equals one impression. Target impressions are served to a specific audience segment. High value impressions target high purchase intent customers. Unique impressions are delivered to specific individuals.

an info poster showing different types of advertising

The number, ranking and geography of DMAs may change from year to year based on fluctuations in population. Designated marketing areas are ranked by population from largest to smallest.

a red and white advertisement with information about computer advertising

CPM refers to cost per thousand, or cost to reach one thousand units (people, households, circulation, impressions, etc.) via a given advertising outlet or medium. PCI, or per column inch, is how print publications measure their display ads. CPC stands for cost per click: the amount of money an advertiser pays when a user clicks their ad once. These tools are used in marketing to create a benchmark to calculate relative cost of an advertising campaign or an ad message in a given medium.

an info sheet describing the effects of composition in advertising and how they are used to promote them

Composition is an internal metric. This means it is sub-contained to a specific media, behavior, demographic or psychological profile. Use composition to determine how targeted something is. The higher the composition, the better the concentration of your target.

an advertisement for the metropolitan station area

MSA: Metropolitan Statistical Area. This means it's a geographical "market." MSAs are designated by the U.S. Office of Management and Budget and used by the U.S. Census, other federal agencies and private businesses, as well as marketing and media companies.

a map that shows the number of people in each country, and what they are doing

DMAs or designated marketing areas are geographical markets named for the major metros they encompass. DMAs are groupings of counties that share the same TV and radio stations. Print and digital media may also reference DMAs.

a large brown house with snow on the ground and trees in the backround

Gregory Welteroth Advertising | Montoursville PA

Gregory Welteroth Advertising: Premier media buying agency with specialized experience in co-op advertising. Visit: www.gwa-inc.com

an info graphic showing the different stages of web development

GWA Proven Process: We use our accumulated knowledge of co-op programs and media management to tailor an advertising campaign to meet your specific objectives, and we deliver a turnkey solution.

We think you’ll love these

Related Interests

Client Testimonials: Rio Del Mar Enterprises

Media Testimonials: St. Louis Post-Dispatch

an outdoor equipment and power sports store with four utility vehicles parked in front of it

Client Testimonials: TPC Power Center

rows of red farmall tractors parked in front of a sign on the side of a road

Client Testimonial: Rio Del Mar Enterprises

Client Testimonials: McFarlane Manufacturing Co. Inc.