The product introduces a mainstream audience to "weird" fruits like jackfruits, lychees, and kumquats. The packages fit into the point of purchase display as one slice of a whole fruit.
This fruit crate label was used on Salero Oranges of Spain, c. Albelda Hermanos, S.' Crate labels were a frequent means of marketing fruit and vegetable packer brands at the turn of the century.
Tea In A Box - Packaging of the World - Creative Package Design Gallery - Love the playful feel!
Pinto California Vegetables Crate Label with Cowboy on Horse
Coffee packaging design for the brand 2 degrees, who through a contest called several designers and this was the winner.